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LITIGATION FOCUS

Built Around the Cases
Your Firm Wants to Litigate.

IRP does not force every litigation into the same acquisition model. We begin with your case criteria, filing strategy, jurisdiction, and economics—then build the campaign around them.

THE STANDARD COMES FIRST

Different litigation demands a different acquisition strategy.

Top-tier quality is defined with the law firm, not assumed by the marketing team. Before launch, we align on the facts, documentation, venue, timing, and risk signals that matter. Those standards guide media, creative, intake coordination, verification, reporting, and optimization.

01

Mass Tort

Campaigns designed around defined injury criteria, product or exposure history, filing requirements, and the evolving needs of an MDL docket.

02

Sexual Abuse Litigation

Trauma-aware acquisition and intake coordination built to treat sensitive inquiries with care while supporting the documentation and jurisdictional criteria established by counsel.

03

Complex State-Court Litigation

Focused strategies for trial lawyers pursuing individual or coordinated matters in state court, aligned with venue, evidence, and case-development priorities.

04

Emerging Litigation

Disciplined market assessment and test plans for developing matters where criteria, economics, and competitive conditions may change quickly.

A DISCIPLINED ENGAGEMENT MODEL

We pursue fit—not volume for its own sake.

01

Define

Establish the partner’s top-tier case criteria and downstream success signals.

02

Design

Build the channel, creative, landing-page, and intake strategy around that standard.

03

Learn

Connect verified case and filing feedback to ongoing campaign decisions.

A STRATEGIC PARTNERSHIP

Let’s Build a Stronger Docket.

Tell us what a top-tier case means for your firm. We’ll build the acquisition strategy around it.

Schedule a Strategy Call →