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LITIGATION FOCUS

Built Around the Cases
Your Firm Wants to Litigate.

IRP does not force every litigation into the same acquisition model. We begin with your case criteria, filing strategy, jurisdiction, and economics—then build the campaign around them.

THE STANDARD COMES FIRST

Different litigation demands a different acquisition strategy.

Top-tier quality is defined with the law firm, not assumed by the marketing team. Before launch, we align on the facts, documentation, venue, timing, and risk signals that matter. Those standards guide media, creative, intake coordination, verification, reporting, and optimization.

Litigation Focus

Four disciplines. One standard for a case worth filing.

Each litigation type has its own criteria, economics and documentation burden. Choose the one you're building and see how IRP approaches it.

Mass Tort

Campaigns designed around defined injury criteria, product or exposure history, filing requirements, and the evolving needs of an MDL docket.

What we screen forInjury criteria, product/exposure history, and filing-deadline fit — before a lead ever reaches intake.
What you get backSigned cases with the documentation the docket demands, plus the data to see where attrition happens.
Where it runsDigital-first, nationwide, tuned per litigation as the science and the deadlines move.
Mass tortSexual abuseInstitutional abuseRideshareDepo-ProveraPFASTalcHair relaxerState-court trial mattersEmerging litigation
01 — DEFINE
Your standard, written down.

Establish the partner's top-tier case criteria and the downstream signals that prove it.

02 — DESIGN
Everything built to that standard.

Channel, creative, landing page and intake strategy engineered around your criteria.

03 — LEARN
Verified outcomes feed the next campaign.

Case and filing feedback flows back into targeting — so every round is sharper.

↺  BACK TO 01

A continuous loop — not a one-time setup.

A Disciplined Engagement Model

We pursue fit — not volume for its own sake.

Most acquisition stops at the signed retainer. Ours doesn't. The cases you file, and the ones you don't, tell us exactly where to spend next.

  • You define the case that's worth your team's time; we build to it.
  • Real-time visibility from first click to signed representation.
  • Downstream feedback tightens targeting every cycle.
See how this would work for your docket.A 20-minute fit call — no deck, no pitch. Bring your criteria; we'll bring the numbers.
Request a Case Acquisition Review →Request a Case Acquisition Review →

A STRATEGIC PARTNERSHIP

Let’s build a stronger docket.

Tell us what a top-tier case means for your firm. We’ll build the acquisition strategy around it.